Vans Custom Culture is back for another year. This year we will be giving $75,000 to a high school art program.
More information available 11/1
Email customculture@vans.com for questions.
Important Dates
January 1-31 / Registration

February 1-18 / 500 School Selection

February 9-23 / Shoes Sent

March 30 / Image Submissions Due

April 23-May 4 / Public Vote

May 7-11 / Top 5 Announcement

May 14-18 / Final Event
New For 2018
Registration is now an application, where all public and private high schools will be allowed to register, however Vans will be selecting 500 schools to compete
Schools will be challenged to design 2 pairs of shoes around 2 themes: Local Flavor and Off the Wall
In addition to designing their shoes, schools will also be submitting an Impact Document reflecting how their school would be impacted by winning $75,000 for their art program
Our Grand Prize school will receive a visit from Vans for a lunch time party with food, drinks, giveaways, and more!
Vans has increased the prizes this year! The Grand Prize school will receive $75,000 towards their art program.  Four Runner Up schools will receive $10,000 for their art program
Important Downloads
To help you in your planning, we’ve provided some helpful downloads. Special thank you to Franky Scaglione for putting together a sample lesson plan to help you in your Custom Culture planning journey.

Frequently Asked Questions
Sample Lesson Plan
Teacher Tips
Our Partners