Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and to bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so.
Custom Culture is a national high school customization competition using blank Vans shoes to be customized around specific themes. Once your school's designs are completed, they go through a voting process to narrow down our top 50 entries. Then, it's up to your school and classmates to garner votes from the public to choose our top 5 that go on to compete in our final event. Schools in the top 5 are flown out to Los Angeles, CA to celebrate their artwork and have noted judges votes on the grand prize winning submission, worth $50,000!