JAN 4 – 29

REGISTRATION
OPEN

FEB 1 – 19

DIGITAL
SUBMISSIONS DUE

MAR 1 – 5

SHOES SENT TO
CONFIRMED SCHOOLS

APR 16

PHYSICAL SHOE IMAGE
SUBMISSION DUE

APR 26 – MAY 7

TOP 50 ANNOUNCED/
PUBLIC VOTE OPEN

MAY 10 - 14

TOP 5 AND
WINNER ANNOUNCEMENT

Looking for Global Custom Culture?  
Click here.

Win $50,000 FOR YOUR HIGH
SCHOOL’S ART PROGRAM!

Register Now

REGISTRATION OPENS JANUARY 4TH - 29TH, 2021

>

WIN $50,000 FOR YOUR HIGH SCHOOL’S ART PROGRAM!

Vans High School Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so. Custom Culture High School is a national high school customization competition using blank Vans shoes to be customized around the specific themes, Hometown Pride and Head in the Clouds.

Important Dates
  • Registration | Jan 4 – 29
  • Digital Submission Open | Feb 1 – 19
  • 250 Schools Selected for Physical Shoes | Feb 22 - 26
  • Shoes Sent to Schools | Mar 1 - 5
  • Physical Shoe Image Submission Due | Apr 16
  • Top 50 Announced | Apr 26
  • Public Vote Open | Apr 26 – May 7
  • Top 5 and Winner Announcement | May 10 – 14
Winners
  • Grand Prize Winner – $50,000
  • Runner Up – $15,000
  • Runner Up – $15,000
  • Runner Up – $15,000
  • Runner Up – $15,000
Artist Videos
PENELOPE GAZIN – HOW TO PAINT A PATTERN

Catch some magical vibes with Los Angeles based artist Penelope Gazin. In this episode, Penelope shows how she creates a painted pattern and shares creative tips along the way.

ROBIN EISENBERG – HOW TO DRAW A CHARACTER

Take five with Los Angeles based artist Robin Eisenberg. In this video, Robin shares some creative tips and walks you through her process to illustrate one of her characters.

JAY HOWELL – CHARACTER DEVELOPMENT

Catch some creative tips with Los Angles based cartoonist and illustrator Jay Howell. In this video, Jay shares how he designs and develops one of his characters from start to finish.

TODD FRANCIS – DESIGNING SKATEBOARD GRAPHICS

Come along on a voyage of creativity with Los Angeles based artist Todd Francis. In this video, Todd explains how he creates art for skateboard graphics.

KELLY BREEZ - PAINTED WOOD CUTOUT

Turn up the heat and get inspired by Miami based artist Kelly Breez. In this episode, Kelly shares some creative tips and shows how she creates a painted wood cutout covered in resin.

Artwork by Kelly Breez

Kelly Breez is a multidisciplinary artist and tropical person. Her work chronicles the delightfully unholy attitude and landscape of South Florida, where the character she grew up with left the decorum and prohibitions of elitist culture in the dust. She works in and combines illustration, sculpture, tufting, painting, and installation.

Partners

Yoobi creates bright fun, colorful stuff for school, home and office that gives back! For every Yoobi item purchased, a Yoobi item is donated to a U.S. classroom in need. Vans High School Custom Culture is excited for Yoobi to be the exclusive arts supplies partner providing gift cards to all confirmed participating schools to be able to purchase the needed supplies to show off their talents and creativity!

To date, Yoobi has provided school supplies to over 5 million kids across the U.S. and is proud to continue providing students the supplies they need in art education through partnerships like Vans High School Custom Culture.

Journeys is proud to support student artists, and has partnered with Vans High School Custom Culture for the past 9 years. Much like the Custom Culture program, Journeys embraces youth culture, individuality, passion, and style. Journeys will award the students in the Top 5 winning schools each a gift card to their store in recognition of their accomplishments.

Since 2012, Americans for the Arts has worked alongside Vans as High School Custom Culture’s official national charity partner. Founded in 1960, Americans for the Arts envisions a country where everyone has access to – and takes part in – high quality and lifelong learning experiences in the arts, in the home, school and community. Together, Vans and Americans for the Arts are committed to drawing attention to the importance of arts education nationwide through these 2021 initiatives. Americans for the Arts will be providing the teachers and students with an Arts Education Leadership Guide, access to Youth Leaders for Arts Education webinar series, as well as providing the opportunity to (5) students to become Custom Culture Youth Ambassadors for National Arts in Education Week 2021. AFTA additionally, has started the Vans High School Custom Culture scholarship fund, which will award to one student of each of the top 5 winning schools a scholarship to help further their education.