Congratulations to the Top 5!
  • Atherton High School
    Louisville, Kentucky
  • Flagstaff High School
    Flagstaff, Arizona
  • New Bedford High School
    New Bedford, Massachusetts
  • Seneca Valley Sr. High School
    Harmony, Pennsylvania
  • Van Wert High School
    Van Wert, Ohio
Important Dates
Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and to bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so. Custom Culture is a national high school customization competition using blank Vans shoes to be customized around specific themes.

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  • contest rules
  • FAQs
  • Design Templates
  • Teacher Tips
2019 Vans Custom Culture Artist: Michael C. Hsiung
Michael C. Hsiung was raised in the San Fernando Valley where exposure to skateboarding, heavy metal, comics and fantasy art fueled his imagination. He is a self-taught artist and illustrator known for his line drawn characters, from bearded dudes to strange hybrid creatures. His artwork has been exhibited in venues like the Chinese American Museum and the Vincent Price Art Museum, and he most recently participated as one of the artists at the 2018 Vans US Open of Surfing.
Yoobi creates bright, fun, colorful stuff for school, home and office that gives back! For every Yoobi item purchased, a Yoobi item is donated to a U.S. classroom in need. Vans Custom Culture is excited for Yoobi to be the exclusive arts supplies partner, providing basic art supplies to all confirmed registrants to use and show off their creativity!

To date, Yoobi has provided school supplies to 3 million kids across the U.S and is proud to continue providing students the supplies they need in art education through partnerships like Vans Custom Culture.
Journeys is proud to support student artists, and has partnered with Vans Custom Culture for the past 8 years. Much like the VCC program, Journeys embraces youth culture, individuality, passion and style. Journeys will be the official Stage Sponsor at the final grand prize event, where a secret artist will perform for the winners' entire school. In addition, Journeys will provide a gift for the students on the Top 5 design teams in recognition of their accomplishments.
Since 2012, Americans for the Arts has worked alongside Vans as Custom Culture’s official national charity partner. Founded in 1960, Americans for the Arts envisions a country where everyone has access to—and takes part in—high quality and lifelong learning experiences in the arts, in the home, school and community. Together, Vans and Americans for the Arts are committed to drawing attention to the importance of arts education nationwide through The Arts Education Navigator and The Vans Custom Culture grant program.