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Due to the evolving COVID-19 situation and recent health measures in several states, we are evaluating the best way to proceed with this year’s high school Vans Custom Culture program. At this time, we are suspending the March 31st submission deadline, while we consider a new path forward. Teachers please check your emails for more information.

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Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and to bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so. Custom Culture is a national high school customization competition using blank Vans shoes to be customized around specific themes.

Artist Videos

Take five with Los Angeles based artist Robin Eisenberg. In this video, Robin shares some creative tips and walks you through her process to illustrate one of her characters.


Catch some creative tips with Los Angles based cartoonist and illustrator Jay Howell. In this video, Jay shares how he designs and develops one of his characters from start to finish.


Come along on a voyage of creativity with Los Angeles based artist Todd Francis. In this video, Todd explains how he creates art for skateboard graphics.

Artwork by Robin Eisenberg

Robin Eisenberg is a Los Angeles-based artist. Her art explores introspection and adventure, with a pastel and neon color palette. Many of her drawings feature relatable alien beings on their own in nature and outer space. She is heavily influenced by sci-fi and fantasy, as well as a love of food, road trips, plants, stars, and dogs of all kinds.


Yoobi creates bright, fun, colorful stuff for school, home and office that gives back! For every Yoobi item purchased, a Yoobi item is donated to a U.S. classroom in need. Vans Custom Culture is excited for Yoobi to be the exclusive arts supplies partner, providing basic art supplies to all confirmed registrants to use and show off their creativity!

To date, Yoobi has provided school supplies to 3 million kids across the U.S and is proud to continue providing students the supplies they need in art education through partnerships like Vans Custom Culture.

Journeys is proud to support student artists, and has partnered with Vans Custom Culture for the past 8 years. Much like the VCC program, Journeys embraces youth culture, individuality, passion and style. Journeys will be the official Stage Sponsor at the final grand prize event, where a secret artist will perform for the winners' entire school. In addition, Journeys will provide a gift for the students on the Top 5 design teams in recognition of their accomplishments.

Since 2012, Americans for the Arts has worked alongside Vans as Custom Culture’s official national charity partner. Founded in 1960, Americans for the Arts envisions a country where everyone has access to—and takes part in—high quality and lifelong learning experiences in the arts, in the home, school and community. Together, Vans and Americans for the Arts are committed to drawing attention to the importance of arts education nationwide through The Arts Education Navigator and The Vans Custom Culture grant program.