JAN 6-31

REGISTRATION
OPEN

FEB 3-7

500 SCHOOLS
SELECTED

FEB 10-21

SHOES
SENT

APR 27

IMAGE
SUBMISSION DUE

MAY 4-15

PUBLIC
VOTE OPEN

MAY 25-29

TOP 6 AND
WINNER ANNOUNCEMENT

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Click here.

Congratulations 2020 Winners!
Congratulations 2020 Winners!
2nd Prize Winner / Physical Shoe
Vallivue East High School
Caldwell, Idaho
2nd Prize Winner / Digital Shoe
High School of Telecommunication Arts and Technology
Brooklyn, New York

2nd Prize winners announced 5/27

Grand Prize winners announced 5/28

Learn More
>

WIN $50,000 FOR YOUR HIGH SCHOOL’S ART PROGRAM!

Vans Custom Culture was created to inspire and empower high school students to embrace their creativity through art and design and to bring attention to diminishing arts education budgets. Vans believes everyone should be empowered to express themselves creatively and should be given the tools to do so. Custom Culture is a national high school customization competition using blank Vans shoes to be customized around specific themes.

Important Dates
  • Registration | January 6 - 31
  • 500 Schools Selected | February 3 - 7
  • Shoes Sent | February 10 - 21
  • Image Submission Due | April 27
  • Public Vote Open | May 4 - 15
  • Top 6 Announcement & Winner Announcement | May 25 - 29
Digital Shoe Winners
  • Grand Prize Winner – $50,000
  • Runner Up – $10,000
  • Runner Up – $10,000
Physical Shoe Winners
  • Grand Prize Winner – $50,000
  • Runner Up – $10,000
  • Runner Up – $10,000
Artist Videos
PENELOPE GAZIN – HOW TO PAINT A PATTERN

Catch some magical vibes with Los Angeles based artist Penelope Gazin. In this episode, Penelope shows how she creates a painted pattern and shares creative tips along the way.

ROBIN EISENBERG – HOW TO DRAW A CHARACTER

Take five with Los Angeles based artist Robin Eisenberg. In this video, Robin shares some creative tips and walks you through her process to illustrate one of her characters.

JAY HOWELL – CHARACTER DEVELOPMENT

Catch some creative tips with Los Angles based cartoonist and illustrator Jay Howell. In this video, Jay shares how he designs and develops one of his characters from start to finish.

TODD FRANCIS – DESIGNING SKATEBOARD GRAPHICS

Come along on a voyage of creativity with Los Angeles based artist Todd Francis. In this video, Todd explains how he creates art for skateboard graphics.

KELLY BREEZ - PAINTED WOOD CUTOUT

Turn up the heat and get inspired by Miami based artist Kelly Breez. In this episode, Kelly shares some creative tips and shows how she creates a painted wood cutout covered in resin.

Artwork by Robin Eisenberg

Robin Eisenberg is a Los Angeles-based artist. Her art explores introspection and adventure, with a pastel and neon color palette. Many of her drawings feature relatable alien beings on their own in nature and outer space. She is heavily influenced by sci-fi and fantasy, as well as a love of food, road trips, plants, stars, and dogs of all kinds.
instagram.com/robineisenberg

Partners

Yoobi creates bright, fun, colorful stuff for school, home and office that gives back! For every Yoobi item purchased, a Yoobi item is donated to a U.S. classroom in need. Vans Custom Culture is excited for Yoobi to be the exclusive arts supplies partner, providing basic art supplies to all confirmed registrants to use and show off their creativity!

To date, Yoobi has provided school supplies to 3 million kids across the U.S and is proud to continue providing students the supplies they need in art education through partnerships like Vans Custom Culture.

Journeys is proud to support student artists, and has partnered with Vans Custom Culture for the past 8 years. Much like the VCC program, Journeys embraces youth culture, individuality, passion and style. Journeys will be the official Stage Sponsor at the final grand prize event, where a secret artist will perform for the winners' entire school. In addition, Journeys will provide a gift for the students on the Top 5 design teams in recognition of their accomplishments.

Since 2012, Americans for the Arts has worked alongside Vans as Custom Culture’s official national charity partner. Founded in 1960, Americans for the Arts envisions a country where everyone has access to—and takes part in—high quality and lifelong learning experiences in the arts, in the home, school and community. Together, Vans and Americans for the Arts are committed to drawing attention to the importance of arts education nationwide through The Arts Education Navigator and The Vans Custom Culture grant program.